Project User Research NYPL
The New York Public Library (NYPL) wanted to understand why declining rates of average New Yorkers view the library as an indispensable resource. Recent budget cuts have put the NYPL in a position of constantly having to articulate its value amidst a changing landscape of digital mediums and easy access to almost any content desired.
Our objective was to identify strengths and weaknesses within the current library system and leading to finds in opportunities and behavioral patterns to inform future improvements and re-establish the institution and a "gold seal" resource.
Through off and on site research using methods ranging from card sorting to screen sharing via Ethnio, we were able to take and synthesize our findings into a proposal for the library stakeholders. As a group we identified a pattern of needs within the physical space of the library that were not being met. Our proposal imagined a new journey through the library that improved these experiences.