Project Citi Bike
In Collaboration Sunnie Sang, Sam Carmichael, Michie Cao
Brief Re-imagine the experience for casual riders and tourist using the Citi Bike share system.
Challenges Working within the infrastructure that already exists (kiosks, bikes, locking mechanism) we had to design a solution that would fit on top of the already well functioning annual user experience. Other challenges included cellular data costs for international rates, and language barriers.
Solution We created this user journey video to highlight the features and experiences of our proposed concept.